Blog & News Releases

New IVF satellite herd transforms results for Cherrylock Cattle Co

June 12, 2026

After partnering with Trans Ova Genetics as a satellite herd, Cherrylock Cattle Co saw pregnancy rates increase from 48% to 62% in a side-by-side trial. The northern Victoria operation shares how consistent IVF results, stronger embryos, and monthly IVF programs are helping drive success for both their own herd and their clients.

From Interns to Industry Insiders A Week on the Road from Madison to Sioux Center

June 10, 2026

By Rylie Lanum The start of our summer internship journey officially kicked off with an incredible week of orientation at URUS Headquarters in Madison, WI, followed by a trip back to Trans Ova’s headquarters in ...

Why the Right Reproductive Partner Matters Beyond the Procedure

May 28, 2026

By Sara Kober, Global Director of Marketing For most producers, reproductive technologies are not just another service. They are a long-term investment in the future of their herd. Whether the goal is accelerating genetic progress, creating more opportunities ...

Building Better Mothers Doesn’t Have to Be Complicated

May 22, 2026

Commercial producers have always valued cows that stay productive, raise strong calves, and remain in the herd for years. Today, more operations are discovering that building those kinds of replacement females may not be as complicated as they once thought. From F1 females and maternal consistency to simpler breeding strategies, commercial embryo programs are becoming a practical tool for building better mothers without overhauling an entire operation.

The first Trans Ova calves produced in Australia are on the ground

May 20, 2026

The first calves bred in Australia using Trans Ova IVF technology have arrived, marking a major milestone for the country’s embryo transfer industry. At Keith Hay’s GeneFlow operation, 120 Wagyu calves showcase how proven IVF systems are helping Australian producers scale elite genetics and build more efficient herds.

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