After spending over sixty-eight hours in a car, driving nearly four thousand miles, attending five junior national shows, playing numerous games of cornhole, and supporting thousands of junior members, our summer as Trans Ova marketing interns is wrapping up. While this seems like quite a bit to do in just two months, Amy and I had a great experience. We were able to represent Trans Ova Genetics at Maine-Chi, Simmental, Angus, Gelbvieh, and Hereford Junior Nationals.
As marketing interns, our main responsibility for the summer was to represent Trans Ova at a booth. At the booth, we discussed Trans Ova services with current and prospective clients and hung out with juniors. These conversations, however, led to bonds, and relationships that mean so much more. From talking to the clients that have been with Trans Ova for most of their lives, to explain our services to cattlemen and women attending their first junior nationals, it was extremely refreshing to see the passion each producer had for the industry and bettering their breed. I have no doubt the cattle industry is in good hands and will continue to improve for generations to come.
In addition to working the booth, Amy and I played separate roles where we were creating youth-focused content to be shared on Trans Ova’s major social media platforms. They say a picture is worth a thousand words, and I would say that the pictures we took this summer are no different. The pictures we captured in the show ring encompass the calloused hands from breaking calves, the late hours spent working hair in the barn, the early mornings spent washing, and the moment where all the hard work, time, and dedication pays off.
While working the booth at these shows, we were asked one question pretty frequently. “Why does Trans Ova support youth in the livestock industry?” This question was one I thought I had the answer to, until I heard my supervisor, Emily, share her answer, “While Trans Ova’s goal is to improve the livestock industry through genetic enhancement to better livestock for generations to come, we also realize how important it is to pour our time and support into youth involved in the industry. These youth are going to grow up to be our next generation of cattle producers who will ultimately decide the direction and future of the cattle industry and it is vital that they feel important and supported.
This summer truly provided me with an unforgettable experience that will serve as a stepping stone to what is next in my life. Before this summer I knew what Trans Ova was, and what they did, but I honestly did not understand the processes or how their services worked. After getting to see each process take place and getting to see each employee do their job with such precision, I have a much greater appreciation for reproductive technology in the livestock world. In the next few weeks, I will be back with my family showing our cattle at several state fairs. Having grown up in the livestock industry, I am sure I will always have a passion for it. However, this internship reminded me how blessed I am to be a part of a group of people who share the love for an industry full of long hours, hard work, and sacrifice. Finally, come fall when I am caught back up in school and livestock judging, I will not forget about the experiences, people, and the new outlook on the livestock world I have found throughout this summer internship.