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Putting Clients First: More Access, More Options, More Support

By Nikki Grasma, Sales Director

At Trans Ova, supporting clients has never been about offering a one-size-fits-all solution. Every producer has different goals, timelines, animals, facilities, and business needs. That is why access, flexibility, and choice are so important in the reproductive services we provide.

Through a network of strategically located facilities, Trans Ova is able to meet clients where they are – both geographically and within their reproductive program. Whether a client is looking for aspiration (OPU), in vitro fertilization (IVF), embryo transfer, donor housing, recipients, or a combination of services, our multi-location model helps create more options and a more convenient path forward.

For many clients, location matters. Time on the road, animal movement, scheduling demands, and access to specialized services can all influence the decisions producers make. By operating across multiple locations, Trans Ova helps reduce barriers and gives clients more ways to connect with the reproductive expertise and support they need.

But our locations are more than points on a map. They are extensions of the same client-focused approach that has shaped Trans Ova for decades.

Each facility is built around helping producers make progress toward their goals with confidence. That means providing consistent service quality, knowledgeable teams, flexible scheduling options, and access to a broad suite of reproductive solutions. It also means listening first – understanding what a client is trying to accomplish, then helping identify the services and location options that best support that plan.

This client-first approach is especially important because reproductive programs rarely look the same from one operation to another. Some clients may need donor housing and IVF support. Others may be focused on embryo transfer, recipient options, or managing logistics around valuable genetics. Some may be building a long-term program, while others are working toward a specific sale, show, production goal, or breeding season.

Client-First Focus

By offering services through multiple facilities, Trans Ova gives clients more flexibility in how they use our team, our technology, and our resources. A producer may choose a location based on proximity, scheduling availability, service needs, or animal logistics. In each case, the goal remains the same: helping clients access the right reproductive tools in the way that works best for their operation.

This structure also strengthens the partnership between our sales and service teams. Sales team members work closely with clients to understand their goals and identify opportunities. Facility teams then help bring those plans to life through hands-on expertise, technical service, and day-to-day support. Together, this creates a more connected experience for clients – one that is built around collaboration, communication, and follow-through.

Growth with Purpose

Our locations allow us to support more clients, provide more options, and make advanced reproductive services more accessible. They also allow us to maintain the personal relationships and customized guidance that clients expect from Trans Ova. That combination – broad access with individualized support – is what makes our model valuable.

As producers continue to look for ways to advance genetics, improve efficiency, and make strategic decisions for the future of their herds, Trans Ova remains committed to being a trusted partner. We understand that every client’s path is different. Our goal is to provide the expertise, technology, facilities, and options to help them move forward.

No matter where a client starts, Trans Ova is focused on helping them find the right solution, at the right location, with the right support behind them.

Because at the center of every service, every facility, and every decision is the same priority: the client.

Let's Talk About What You're Building

Tell us what you want your next generation to look like. We’ll help you ask the right questions, understand your options and connect with the Trans Ova team member who can help.

TransOva Genetics

Trans Ova Genetics is a leader in advanced reproductive technologies for the livestock industry and part of URUS. For over four decades, our team has partnered with dairy, beef, small ruminant, and swine producers through IVF, embryo transfer, and reproductive consulting. We share practical insights to help producers multiply top genetics and reach their herd goals faster.