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About Trans Ova

45+ Years of Progress Built Beside Producers

Trans Ova expands what’s possible for producers and their herds through proven reproductive expertise, practical guidance and partnerships built around real goals — from the next calf crop to the next generation.

Woman standing in a grassy pasture surrounded by black cattle. Woman standing in a grassy pasture surrounded by black cattle. Woman standing in a grassy pasture surrounded by black cattle.

Built on Progress. Grounded in Partnership.

Trans Ova was founded in 1980 with a belief that advanced reproductive technology could help producers do more with the genetics they value most. What began in northwest Iowa has grown into a team of veterinarians, embryologists, lab specialists, animal caretakers and client service professionals working across species, locations and production goals.

Our reach has grown, but the work still starts the same way: with the producer’s goals. We listen first, then bring the right mix of services, science and support to help make those goals more possible.

That is what has carried Trans Ova for more than 45 years — not technology alone, but people who care about the animals, the details and the herds our work helps shape.

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Why We Do What We Do

Trans Ova’s mission, vision and values guide more than the services we offer. They shape how we work beside producers, care for animals, support one another and keep improving the reproductive pathways producers trust us with.

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Mission

To provide opportunity and advantage through genetic acceleration.
We expand what's possible for producers and their herds through collaborative partnerships backed by ever-advancing, proven reproductive expertise.

Veterinarian in green overalls explains something to a woman in a barn setting, gesturing with hands, red equipment behind.

Vision

Multiply Success
Elated Clients • Fulfilled Teammates • Proud Owners
Success at Trans Ova is not measured in one direction. It means producers and clients feel supported, team members find meaning in the work and the company continues building something worth being proud of.

The Values Behind the Work

Our values guide how we care for animals, support producers, work as a team and keep improving the programs producers trust us with.

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Client Satisfaction

Providing our clients with an incredible client experience.

We listen closely, understand the goal and help each producer or client feel supported through the decisions that shape their program.

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Integrity

Always doing the right thing.
We protect the trust placed in us by doing what is right for the producer, the animal and the work — even when the answer is difficult.

Excellence

Excellence

Always doing the right thing.
We protect the trust placed in us by doing what is right for the producer, the animal and the work — even when the answer is difficult.

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Teamwork

No walls. No disrespect. No blaming. No selfishness.
We bring the right people together so producers benefit from the full strength of Trans Ova, not just one person or one perspective.

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Balance

Prioritizing wellness and renewal in body, mind and spirit.
We take care of our people so they can keep showing up with the focus, care and commitment this work deserves.

Our Leadership

Dr. David Faber, Founder
Dr. David Faber, Founder

“Trans Ova began with a belief in what reproductive technology could make possible for producers. More than four decades later, that belief has grown into a team, a toolbox and a network built to help producers carry valuable genetics forward.

From one animal to an entire breeding program, our work has always been about more than technology. It is about the relationships, trust and care behind every decision.”

“Trans Ova began with a belief in what reproductive technology could make possible for producers. More...

Dr. Kevin Hoogendoorn, CEO
Dr. Kevin Hoogendoorn, CEO

"As Trans Ova continues to grow, our responsibility is to stay close to the people and operations we serve. Producers are making decisions that affect the future of their herds, their businesses and, often, generations of family work.

Our role is to bring clarity, confidence and collaboration to those decisions — pairing proven reproductive expertise with people who understand the real-world goals behind every program."

"As Trans Ova continues to grow, our responsibility is to stay close to the people and operations we...

Expertise Closer to Your Herd

Advanced reproduction works best when it fits the operation. Trans Ova gives producers multiple ways to access reproductive services and support — through regional centers, satellite locations, international labs and partnering practitioners.

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Trans Ova Core Centers

Full-service facilities offering the complete Trans Ova toolbox including IVF, ET, donor housing, and recipient options

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Network Sites

Trans Ova's team travels to client-owned locations on a regularly scheduled basis, bringing services closer to the producer without the long haul.

Cows graze peacefully in a lush green field dotted with trees under a cloudy sky, creating a serene pastoral scene.

Partner Sites

Approved partner locations that help extend access to Trans Ova services through trained teams, shared standards and coordinated support.

A black cow and tan calf stand in a lush green field, with a farm and silo visible in the distant background.

International Labs and Partnerships

Select international labs extend Trans Ova’s reproductive expertise, systems and support to producers beyond the United States.

Trans Ova at a Glance

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Trans Ova at a Glance

Trans Ova has grown over more than four decades, but the purpose of that growth has stayed personal: bring producers the people, tools and support to move the genetics they value most.
Founded in 1980

More than four decades of reproductive experience built from one idea: help producers do more with the genetics they value most.

One Connected Reproductive Toolbox

In vitro fertilization, embryo transfer, semen sexing technology, cloning, genetic preservation, donor housing, recipient options and embryo products — connected through one team.

Multiple Ways to Access Services

Producers can work with Trans Ova through Core Sites, Network Sites, Partner Sites and Extension Sites, depending on service availability and program needs.

Expertise Across Every Step

Veterinarians, embryologists, lab teams, animal care specialists, client service professionals and support teams work together around producer goals.

Built Around Valuable Genetics

Our programs help producers multiply, preserve, transfer and move forward the genetics that matter most to their herd.

Part of the URUS Family

Trans Ova is part of URUS, a global family of companies working toward Better Cows for a Better World.

Investing in the People Who Carry the Industry Forward

Trans Ova’s commitment to livestock agriculture does not stop at reproductive services. We support youth programs, scholarships, internships, Genetic Achievers recognition and industry efforts that help students, exhibitors and future professionals find their place in the livestock industry.

Because the future of agriculture depends on more than technology. It depends on people willing to learn the work, care for the animals and carry strong herds forward.

Two men in casual attire converse in a grassy field, with black cows grazing in the background under a clear sky.

Join People Who Care About This Work

Trans Ova is growing, and we are looking for people who care about animals, producers, science and service. Whether your path is in animal care, the lab, veterinary medicine, client service, operations or another part of the business, this is work that connects technical skill with real producer impact.

If you want to be part of a team that keeps learning, keeps improving and keeps showing up for the people we serve, there may be a place for you here.

Intro to Frequently Asked Questions

Trans Ova is a livestock reproductive technology company that helps producers move valuable genetics forward through services such as in vitro fertilization, embryo transfer, semen sexing technology, genetic preservation, cloning, donor housing, recipient options, embryo products and related reproductive support.

Trans Ova offers a broad reproductive toolbox, including in vitro fertilization, embryo transfer, semen sexing technology, embryo exporting, Fresh Ship, donor housing, recipient options, cloning, genetic preservation and embryo products.

Trans Ova primarily supports beef and dairy cattle producers, with additional specialized services for swine and advanced genetic programs. Availability may vary by service and location.

Trans Ova serves producers across the U.S. through a network of locations, scheduled service sites and partner-supported access points, with select international labs and service pathways extending support beyond the United States. Availability varies by service, location and program needs, so producers can view locations or connect with a Trans Ova representative to find the best option for their operation.

Yes, Trans Ova is part of the URUS Group, a global leader in animal genetics.

Let’s Build What’s Next

Whether you know exactly what you need or you are still exploring what is possible, the conversation starts with your goals. Connect with Trans Ova, and we’ll help you find the right next step for your herd, timeline and operation.