My TransOvaLog In
Mar 17, 2026
Sioux Center, Iowa (USA) and Ireland — March 17, 2026
Trans Ova Genetics, a global leader in bovine reproductive technologies, today announced a formal Extension Site collaboration with Target Genetics, formally AB Ireland, supporting the establishment of advanced in vitro fertilization (IVF) laboratory capabilities in Ireland.
Through this agreement, Target Genetics will implement IVF laboratory operations supported by Trans Ova Genetics’ proven protocols, proprietary IVF media, and comprehensive training programs. The collaboration reflects a shared commitment to advancing genetic progress, improving reproductive efficiency, and delivering consistent, high-quality outcomes for cattle producers.
“Trans Ova Genetics has invested decades into refining IVF processes, laboratory standards, and embryology protocols,” said Katie Jauert Jess, Chief Operating Officer at Trans Ova Genetics. “This collaboration reflects how we approach global growth at Trans Ova Genetics. Our Extension Site model is designed to ensure consistency, quality, and integrity in IVF production, while empowering trusted partners to serve their local markets. By pairing Target Genetics’s regional expertise with Trans Ova’s training, media, and laboratory standards, we’re helping expand access to advanced reproductive technologies without compromising outcomes.”
As part of the Extension Site collaboration, Trans Ova Genetics will provide Target Genetics with in-depth embryology and laboratory training, access to Trans Ova’s proprietary IVF media suite, and ongoing technical guidance and quality benchmarking.
“Partnering with Trans Ova Genetics allows us to bring globally proven IVF systems and standards directly to producers here in Ireland,” said Paddy Buckley, Managing Director of Target Genetics. “This collaboration strengthens our ability to deliver consistent, high-quality IVF outcomes while continuing to operate locally and responsively for our clients.”
Trans Ova Genetics’ Extension Site partnerships are designed to expand access to advanced IVF technologies while maintaining consistent laboratory standards and outcomes. Through this model, Trans Ova provides training, proprietary IVF media, and ongoing technical guidance to trusted partners who operate independently in their local markets.
Trans Ova Genetics is a global leader in advanced bovine reproductive technologies, offering IVF, embryo transfer, sexed semen, and genetic consulting services.
Target Genetics provides advanced bovine reproductive and genetic services to cattle breeders across Ireland. Through technologies including ovum pick-up (OPU), in vitro fertilization (IVF), and embryo transfer, the company supports accelerated genetic improvement for both beef and dairy herds.
